SEO is important for online business marketing.

But have you thought about backlinks? How much do they matter for your SEO strategy?

Here’s the answer –

Experts report that link building comes third in importance for SEO rankings, right after content and keywords.

The reason – Google still considers backlinks as a key indicator of website authority and ranking.

If you want to know more about the importance of link building for SEO, keep reading.

What Is Link Building?

Link building means getting other websites to link to yours. Just like we trust recommendations from friends and family when buying something, Google trusts websites that are linked by credible sources.

If reputable sites like BBC or The New York Times link to your content, it tells Google that your website is trustworthy. Getting links from big names in your industry can boost your website’s credibility.

But it’s not just about the number of links. Quality matters, too. Building links randomly can harm your reputation, so it’s important to focus on relevant links that add value for your audience.

Example Of Link Building

If you are still wondering what link building is and how it works, this example will give you more clarity.

Let’s say you own a small local pet salon and want more people to know about it online.

You decide to contact a popular pet blogger in your area and ask if they’d like to add your article on “How to clean your dog’s ear?” on their site.

If they say yes, you can include a link to your salon’s website in their post.

This is link-building in action. From this example, you can learn that,

  • It is best to target businesses in your niche when acquiring links.
  • Your pitch should be strong and convincing.
  • It is important to establish good relations in the industry.
  • The website should be credible and have high authority.
  • You must offer high-quality content in return.
  • The link should be relevant.
  • You must place the link strategically in the content.

Remember that link-building will only work if you follow the best practices. Nowadays, you can even outsource this service to agencies. But make sure you choose only the best link-building services for the desired results.

Importance Of Link Building In SEO

Let’s come back to the main topic now. Here are the 7 key reasons showing the importance of link building for your SEO strategy:

1. Improving Your Website Ranking

If your website doesn’t have any links pointing to it, it’s very hard for Google to rank it. For instance – let’s say you want to rank high for a specific word. Many of your competitors, including big brands, want the same thing. Chances are, if they rank better than you, it’s because they have more links.

So, if you want to beat your competitors in ranking, you need more links than them. You can use tools to find where your competitors’ links are coming from. Once you have a list of these websites, you can analyze the content that’s getting the most links.

If you have a blog post on a similar topic, make it better; if you haven’t covered it, create new content. The goal is to make your content better and more helpful than your competitors.

Lastly, reach out to the websites linking to your competitors and let them know you have even better content on the same topic. Even if just a few of them decide to link to you, you’ll still benefit from more people visiting your new content.

2. Driving More Traffic

When a popular website with lots of visitors links to your content, you’ll likely see more people visiting your site. For example, if your link is mentioned in an article on Ahrefs, readers may click on it to check out your website.

Since people trust Ahrefs to link to reliable sources, they’ll feel confident clicking on your link. Link building is seen as a great way to get more specific visitors to your site without spending a lot of money.

3. Better Visibility Online

The more websites that link to yours, the more people will see your content online. When reputable sources link to your content, it’s more likely to show up near the top of search results.

So, building links helps more people find out about your brand. This also makes it easier for others to link to your business. By getting more links, you can show your brand to both your current and potential customers.

However, this doesn’t mean, you should go on a rampage with creating backlinks. It is advisable to follow the right link-building strategies to increase your website’s visibility.

4. Boosting Website Credibility

Google’s main aim is to quickly provide users with the most relevant search results. The search engine wants to make sure that the results it shows match what users are looking for and offer them something useful.

Although Google’s algorithm is advanced, it still needs help in deciding the value. Backlinks tell Google that a particular content is likely to provide a useful answer to a user’s question.

Having a variety of high-quality backlinks to your website shows that many respected websites trust you. Each link back to your website is like a vote of confidence in its content.

5. Reducing Bounce Rate

Bringing visitors to your website is great, but it’s not helpful if they leave right away. The bounce rate measures the percentage of site visits where people only view one page and then leave. So, it’s important to reduce this rate.

That’s why when you’re building links, you should also include internal links. These help keep visitors on your site by guiding them to other pages.

By combining internal and external links, your link-building efforts will seem more natural. It also shows that you care about improving the user experience on your website.

6. Establishing Your Website Authority

People trust experts and leaders in their industry, making them more likely to buy from them. To attract your target audience and increase conversions, it’s important to establish yourself as a leader in your niche.

Link building can help achieve this goal. When reputable sources consistently link back to your content, both your audience and Google see you as an authority in the field.

As your authority grows, so do your backlink profile and conversion rates. However, becoming an industry authority takes effort.

You need to create exceptional content that showcases your expertise. Creating pillar content covering relevant topics for your audience is a good starting point.

7. Improving SEO Score & Website Metrics

Your website’s condition relies on various factors, such as –

  • Domain authority (DA)
  • Domain rating (DR)
  • Page rank (PR

Link building can boost these metrics, leading to better overall website health. A key metric for gauging your website’s authority is its domain rating (DR). Obtaining backlinks from high DR pages with a do-follow link can boost your website’s authority and ranking.

If you don’t have time for link building, you can also use Guest Post Services USA. They can help you post content with your link on websites with high DR.

Wrapping Up

These are the 7 reasons highlighting the importance of link building in SEO. Creating a strong backlink profile may require some manual effort and time, but the outcomes will benefit your website in the long run.

However, remember that great content is essential for effective link building. Whether you’re doing it yourself or hiring a service, focus on creating valuable content that others will want to link to.

Author Bio:

Het Balar is a super pro at SEO, helping businesses get noticed on Google for over seven years.

He’s the founder of Link Publishers, where you can put your articles on other websites. They’re not just about that; they also rock at getting more links, making your website super easy to find, and even creating and promoting cool content.

He loves talking about the latest trends in SEO and the best ways to do digital marketing. It’s like having a friendly guide to help you out in the online world!