Maximizing Brand Exposure: Ecommerce Blogger Outreach Tactics
Brand exposure is one of the most critical steps in your marketing funnel. Getting your brand in front of a broad audience increases awareness and can lead to more sales. Build relationships with bloggers over time to get the most out of your outreach campaign. It means leaving blog comments and interacting on social media.
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Collaborate On Social Media
Building brand awareness, connecting with new people, and reaching a larger audience can all be achieved through social media collaboration. However, planning carefully and collaborating with Vazoola, aligned with your goals, is essential. Start by discussing desired outcomes and determining responsibilities. Make sure to define the collaboration framework together and set clear milestones and metrics for measuring success. Increasing brand exposure through social media is essential for performance goals like organic traffic, cultivating leads, and creating brand loyalty. But be careful to steer clear of ego-driven metrics such as follower count. These do not translate into conversions. Instead, concentrate on producing top-notch material that connects and engages with your audience.
Create A Giveaway
Bloggers can be a powerful tool to help your business connect with niche audiences. Blogger outreach starts with creating a list of bloggers that best fit your brand. Use tools to help you identify these influencers and find their email addresses. It’s crucial to offer a blogger something of value if you want them to work with your company. It could be a free product or a content exchange. Whatever you offer, ensure it’s valuable to the blogger and their audience. It will increase your chances of success.
Share A Post
Blogger outreach is an effective way to get your ecommerce products noticed by more people. By collaborating with bloggers, you can boost your website’s SEO by getting them to include links to your site in their content. Both sales and traffic from organic searches will rise as a result. Make sure to follow up with your contacts after your campaign is over. It will ensure they remember your brand and keep you in mind for future projects. Leave blog comments and interact with your bloggers regularly. It will help you stay top of mind for your audience and increase the chance that they think of your product when they are in the market to buy something.
Ask For A Review
Bloggers are a trusted source of information for their audience and can help your business stand out by providing authentic reviews. They can also help reduce the skepticism associated with traditional advertising or social media posts. The best time to ask for a review is shortly after a customer’s purchase when they are genuinely happy with their experience. If they have time, you can ask them for a review over the phone or in a follow-up email. Make the process easy by giving them a link or card with your preferred review platform.
Ask For A Giveaway
Blogger outreach is one of the best ways to promote your ecommerce business. However, it can be time-consuming and expensive. Luckily, there are ways to make it more effective without breaking the bank. Creating a giveaway is an effective way to reach a new audience. It is also a great way to generate social media engagement and sales. The prize you choose for your giveaway is essential because it will determine how many people participate in the contest. The award should be a high-value item that resonates with your buyer persona. The email announcing the winner should trigger the reasonable old fear of missing out (FOMO). It is also a good idea to offer a consolation prize to all participants, such as a discount code for your store.
Ask For A Guest Post
A guest post allows ecommerce bloggers to share their expertise with a new audience. It’s also an excellent way to build backlinks and enhance SEO. When pitching to a blogger, read their writing guidelines (if they have them). Those will provide clues as to what kind of content they accept. Keep your article focused on solving a problem for the reader. Save any mention of your business or products for the author bio, where you can promote them in a contextually relevant way to the article. It will help readers trust that the content is authentic.