You have probably heard the term ‘making a pitch’ bandied about in business, but what exactly is it referring to? (Hint- it isn’t about baseball!). A business pitch is a clear and concise presentation designed to showcase an organisation’s products, services, or purpose, in an attractive light. Making a good pitch is how a business makes connections with partners, investors, and customers. It needs to be persuasive and convincing while also being pleasant to watch and enjoyable to listen to, pitch making is an art as much as it is a social science.

While anybody can attempt to make a pitch for their business, it really is done best by professionals who have dedicated their lives to perfecting their pitch making skills. If you have a really important potential client you want to land then it would be in your best interests to seek the services of an agency pitch maker who knows all the ins and outs of successfully selling your business’s merits to the interested party. Hiring a professional agency to perform your pitch for you is a small investment that will yield your organisation great returns when that important potential client becomes your important client!

Although we recommend agency pitches for best results, there is no harm in learning more about pitches and how to make great ones! Here are some tips from the pros for you to consider!

Know Your Audience

The first thing to do before preparing a pitch is to find out everything you possibly can about who your intended audience is, this is must have information that will help you to know what to say and how to say it! If you are making a pitch to a potential customer, then you will want to know what their needs are in advance so you can demonstrate how your products and services will fulfil them! If you are making a pitch to possible investors, then your focus will be on your business’s positive financial record and its great potential for future growth.

Simplicity Sells

There is an old saying, “More information about penguins than I care to have.” Don’t make the mistake of going into excruciating detail full of industry jargon, technical terms, and cryptic acronyms, it will be TMI (too much info) and guaranteed to raise snores instead of cheers! A great pitch should be clear and concise, focusing on the important points that really matter to your target audience!

Keep It Brief

Another great old saying, this one coined by The Bard himself, goes “Brevity is the soul of wit” and it’s true more now than ever considering that attention spans have continuously grown shorter as time goes by! While you don’t want to rush either, you should endeavour to make your pitch short, sweet, and to the point!

Tell A Story

It’s been proven that people are more likely to be drawn into a compelling story and remember it more completely than they would a bunch of facts and figures thrown at them. Try giving them an example in story form about how your business helped a customer or a success story about how it grew from small to large.

That’s the winning pitch!