Have you been looking to find your favorite ZYN nicotine pouches recently? You may have noticed bare shelves. Since mid-2024, users in the U.S. have been experiencing trouble locating ZYN, particularly in states such as Massachusetts and Pennsylvania. This shortage has been caused by the increased demand coupled with low production.

The point is that a lot of people are asking, “is there ZYN shortage?” or “when will ZYN shortage be over?” Keep reading to get the clear answer and understand why stores are running low, how long it may last, and what options you have in the meantime.

Why Is There A ZYN Shortage In 2025?

The real cause of the ZYN shortage is also very simple; the demand is skyrocketing and production has not kept up with the demand. The company behind ZYN, Philip Morris International (PMI), recorded high sales in the last year. As of 2024, the company shipped more than 200 million ZYN nicotine pouches in a single quarter, which is much higher than in previous years.

Supply Chain & Production Limitations

Although PMI has been expanding production in its plant in Kentucky, it has not been sufficient. The delays in the supply chain of the raw materials and the time required to increase production have rendered it difficult to handle the sudden demand.

Popularity Surge On Social Media

Social media has also contributed significantly. Zynfluencers and influencers on sites such as TikTok and Instagram have exposed a younger generation to ZYN. Their reviews and videos have raised the level of awareness and demand to the extent that stores are emptying at a rate higher than factories can replenish them.

Which States Are Most Affected By The Shortage?

Although the shortage impacts the U.S. in general, certain states are being more severely impacted.

Massachusetts

Massachusetts has experienced a significant reduction in the types of ZYN flavors in the local stores. Most users claim empty shelves or scanty stock, particularly in the suburbs beyond megacities.

Pennsylvania

The availability is slightly higher in urban centers such as Philadelphia in Pennsylvania as a result of special marketing and distribution, whereas the small towns tend to be short of supply. Users are reporting that popular flavors disappear first, leaving only less favored options.

Other States

States with smaller distribution networks or lower retail priority have also experienced difficulties. This includes parts of the Midwest and Northeast, where supply shipments may be delayed.

When will The ZYN Shortage End?

The question is, when will the ZYN shortage be over? The positive aspect is that PMI is taking action to tackle the problem.

The company is also increasing production in the Kentucky plant, and a new facility in Aurora, Colorado, is opening, which is likely to commence by the beginning of 2026. The increased capacity will have a great impact on the production of ZYN cans annually.

In the meantime, PMI has optimized production processes to increase efficiency and meet immediate demand.

How Are Consumers Coping With The Shortage?

Consumers are becoming innovative to cope with the scarcity.

Alternative Brands

Most users have resorted to alternative nicotine pouches such as Velo, On! and Rogue. These are discreet, spit-free, and come in different flavors like ZYN.

Online Purchasing

Online retailers have become a reliable option for some, although purchase limits are common. Before going to a store or doing online ordering, it is possible to check the inventory and save time and frustration.

Where Can You Find ZYN During the Shortage?

Location is a factor of availability. The bigger cities will produce a better stock whereas the suburban regions and rural areas can experience longer delays.

  • If you live in Massachusetts or Pennsylvania, consider:
    Calling ahead to major retailers
    Checking online stock updates
  • Exploring alternative flavors to avoid empty shelves
    Even if your preferred flavor isn’t available, experimenting with different options can help bridge the gap until full supply returns.

What Does This Shortage Mean For ZYN Users?

The shortage doesn’t mean ZYN is disappearing. It reflects the product’s popularity and PMI’s growing sales. Users may face temporary inconvenience but not a permanent lack of availability.

In fact, this shortage shows how ZYN has become a staple for many nicotine pouch users. It’s discreet, convenient, and smoke-free, making it a favorite for adults looking for alternatives to traditional tobacco.

Final Verdict

The ZYN shortage of 2025 is caused by record-breaking demand and production limitations. While Massachusetts, Pennsylvania, and other states feel the impact most, the situation is temporary. PMI’s expansion plans, including a new Colorado facility, promise to meet the growing demand by early 2026.

In the meantime, exploring alternative brands or flavors, checking online inventories, and calling ahead to stores can help you find ZYN products. The best part? Once production ramps up fully, users can expect shelves stocked again and fewer frustrations during future purchases.